Most online shops have to make do with shopping cart abandonment from time to time. Despite being common, it happens to be one of the most crucial problems that online businesses struggle to deal with. That’s easy to see why since it is impossible to mitigate against entirely.
This is not to say you cannot improve eCommerce experience to reduce and combat shopping cart abandonment. As long as you make the necessary changes, your online business will certainly become a force to be reckoned with in your industry. That said, here are two things to do when looking to recover the shopping cart.
Effortless Navigation
A complex navigation process is never going to help your online business with anything. Keep in mind consumers want to efficiently and quickly find what they need before selecting it and checkout. No wonder you should rethink the navigation between cart and store effortless to stand a chance of achieving business success.
The easier it is for customers to move between their cart and your online store, the more likely they are to stick with it before eventually checking out. Ensure you make it effortless for consumers to save and later return to their carts-in-progress. That way, you’ll give them a reason to continue shopping at your online store.
Optimize Your Page Load Times
Even though you may indicate the total amount upfront on your online store, this won’t help you at all if the load time is long. Remember, a delay in your page loading leads to a drop in shopping cart conversion rates. No wonder you ought to optimize your checkout pages and make them as fast as possible.
While doing this, you need to prioritize the on-page elements that take time to optimize. The good news is that you can optimize images quite easily and help maintain the crucial balance of quality and speed.
Final Thoughts
You can easily increase your eCommerce shopping cart conversion rates provided you employ the correct measures. Complete a purchase together, optimize your page load times, or even post testimonials on your site. Through this action, you can give customers a remarkable online shopping experience.
Visit MediaOne website today and learn more how to recover abandoned carts here. It is then that you will no longer have to worry about abandoned carts every time a potential customer visits your eCommerce website.