Gone are the days when people had to rely on phone books when looking forward to finding a local business of choice. Thanks to innovations in the world of technology, the internet to be precise, you can now rely on online directories thus avoiding the stress of doing your due diligence.
However, not every business that opts to list in online directories reaps maximum benefits. Some, actually, end up crying foul even after listing their business. If this sounds like you, then you’ve definitely come to the right place. Here are two notable online directory listing mistakes you should avoid at all costs.
Incorrect NAP (Name, Address, Phone Number)
One of the most common mistakes you can ever make when listing your business in online directories is typing the wrong Name, address, and phone number (NAP). This is mostly the case when you decide to have a maiden name on one listing and married name on a different one.
If this is not enough, some businesses make address mistakes especially after moving from one office to another. To prevent this from happening you should confirm every piece of information before listing your business if you’re to reap maximum benefits.
Not Including Your Biography
It is with no denying that major search engines tend to prioritize business information such as name, address and phone number when compared to auxiliary information like approach to care. Either way, most prospects appreciate information that helps them become fully aware of what you have to offer.
Be sure to include the biography in your listing if you’re to help prospects know you better. This does not mean including everything you might think of since it can end up working against you. Instead, keep the listing biography short and interesting. To pull this off successfully, include your awards, credentials and specialty. Do not forget to include a high-resolution photo of yourself or the business logo.
Mistakes are set to happen when listing your business in an online directory. Nevertheless, this should never be the underlying reason why you cannot reap maximum benefits from a renowned Singapore business directory. Simply learn from your previous mistakes or those made by other businesses after which you can make the right decisions. Hopefully, these mistakes will serve as a good starting point thus making sure you increase the reputation of your venture.